This gallery is a sampling of toy concepts designed for both Fisher-Price and Hasbro.           This 3-in-1 ultralight was a new vehicle for the popular Rescue-Heros action figure line by Fisher Price. Its design was an exercise in balancing play value with costing and manufacturing to find an optimal solution.  As with most toys, it's size was limited by the space available on the toy store shelves but it needed to accommodate the bulky and odd proportions of a Rescue Hero action figure.  The final design prioritized the child's play pattern by incorporating multiple transformations that, in the presence of imagination, allowed the vehicle to become a car, jet-pack or plane capable of landing anywhere due to a set of fenders that pivot into skis.
hasbro03.jpg
FP.jpg
FPul03_1.JPG
prev / next