
This is an academic auto design project from 2003. It was designed around the theory that there is a traditional division in the auto industry separating utilitarian vehicles from performance cars that has concealed an opportunity to produce a car inspired by both that could be very relevant to our contemporary, diverse lifestyles. Since the automobile has become a complete necessity to many of our daily lives, one should be able to experience both the performance and admiration of an aggressive car without sacrificing on the ruggedness required to survive on competitive and often under maintained roads. This design is a fusion of two vernaculars. Since early cars like Duesenbergs were built for dirt roads but styled with beauty and precision, it was envisioned that this car would have the same utilitarian capacity, durability and style as was common in the 1930s but in a contemporary, early 2000s form. This car features sport proportions with durable materials protecting impact areas and a removable roof and hatch that completely opens up the trunk/bed for maximum cargo capacity. Designed for a Chrysler sponsored studio, it features the design language of the Dodge division, fitting well conceptually within the intentions of that brand.